America's Cup Locks Down Coca-Cola Dollars For Entire Valencia Cup

Submitted by Anonymous on Fri, 2006-02-03 13:00.

Valencia, 3 February 2006 - Coca-Cola has committed to support the 32nd America's Cup through the final race in the America's Cup Match in 2007.

The extended agreement sees Coca-Cola as the official soft drink supplier to the event, and its Aguabona is the official water of the 32nd America's Cup.

"For this city and for the whole of the Valencia region, the 32nd America's Cup is a dream come true thanks to the effort of many. Coca-Cola just had to be involved in this project," said Juan Luis Gomez-Trenor Fos, the CEO of Colebega S.A, the Coca-Cola bottler in Spain.

"We support sport in all its facets," he continued, "because we believe in its educational and exemplary value for children. Sport speaks to values like self-improvement, comradeship, team work, respect for others and respect for the environment. I am sure the Cup will be a success."

For the 32nd America's Cup, the agreement means that visitors to the America's Cup will be served Coca-Cola products at food and beverage points throughout the America's Cup Park.

America's Cup racing begins this season with the Louis Vuitton Acts 10 and 11 from the 11th to 21st of May.